Michael Ference Fluid Power Marketing

I don't mean to ignore my blog.  I really like blogging about fluid power marketing and all that we have to offer our clients and the industry from Fluid Power World magazine and digital network.  It is just a matter of being so busy this time of year contacting so many clients about next year. 2017 should be a great year for fluid power as it is an IFPE year meaning that the IFPE Show held in conjunction with the ConExpo/ConAg will be taking place in March 2017 at the Las Vegas Convention Center.  I am working with my clients to promo and prepare for that big event. Our February Issue of Fluid Power World will be our IFPE Preview Issue and if I have not spoken to you about it already, I would like to before too long.  Tomorrow is Thanksgiving which always indicates that we are nearing the end of the year for making plans for next year. We kickoff our 2017 with our Annual Leadership in Engineering Issue published in conjunction with Design World.  Our clos...

This has been a very long and very difficult presidential election.  Who could argue with that? I my profession, fluid power marketing and advertising professional, I choose to stay focused on our industry, fluid power.  No matter what happens in the election, crops need to be planted and harvested, roads and buildings need to be built and maintained,  automation machinery will continue to manufacture the things our society needs.  Garbage will continue to be collected.  Medical equipment advances will continue to benefit humankind.  Entertainment will continue. My point is that business will go on as scheduled.  No matter who wins the White House, no matter who wins the Senate, no matter who wins the Congress, fluid power will go on and on, because we need it. So, go out and vote, support this great country, The United States of America!  I contend that 2017 will be a very good year for fluid power and last week's economic webcast seems to ...

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Without giving away too much information, I learn a lot from the NFPA quarterly economic webcasts.  Not always able to view them live, the archived version works for me and I just took in the October webcast today. My key takeaway is a macro one, to use an economics term.  That is that these webcasts really inform us in the industry about how things are going economically and what to expect in the coming months, quarters, and years.  So, if your company is a member of NFPA, the National Fluid Power Association, then you really should consider viewing these webcasts in addition to attending the August Industry and Economic Outlook Conference. Click on the icon below for the NFPA website Since the information conveyed during these events is really intended for the members of NFPA, I will only highlight some of the key lessons from the October webcast.  In a nutshell, the fluid power industry has experienced some challenges over the past few years with some n...