We Inform and Educate Our Audience

I have been a business-to-business media professional for a very long time.  There have been many changes to this business over the past four decades.  What started as a print media, with many focused magazines circulated and read by millions of interested readers with the capability of buying the products advertised, has evolved into an integrated media world of print, digital, e-mail, retargeted, focused, e-blasted, white papers, webinars, and much more world.

Those things are all good and I recommend them to my clients.  If you were to ask me today, what is the best value in the business-to-business advertising world, I would answer print magazines still.  Why?  Because our content informs and educates our audience and keeps them coming back for more.


Our digital media network is really great and all of the channels work very well to promote our advertisers' company and products.  If your company was starting an ad program today, I would recommend starting with print.

We have five great issues remaining this year for Fluid Power World including June, July, August, October, and December.  Consider advertising in all of them to grow your company's sales.  Please contact me for details.

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Thanks for reading

Well, it has been fun writing this blog over the past several years.  Thank you so much for reading.  Unless I make a comeback in fluid power, and at this point that is unlikely, this will be my last post. Thank you for reading and I wish you all the best! 
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If your company is involved in mobile hydraulic applications either as an OEM for mobile machinery or one of many aftermarket applications, check our our Mobile Hydraulic Tips Design Guide. Here is a link  where you can download this resource for free.  For even more information about mobile applications, you can visit our Mobile Hydraulic Tips website that is updated on a regular basis. Since mobile hydraulics includes so many different end use markets we have plenty to write about on this website and much of the content gets published in Fluid Power World magazine.  The content is also carried in our Mobile Hydraulic Tips e-newsletter on a monthly basis so I recommend that you subscribe for free to that resource. We strive to bring great content to a qualified audience of readers on a constant basis.  I invite your company to share your success stories that we can publish.
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Closing Out

 Well, this is my last week of my fluid power career.  I have thanked and recognized many people in my previous posts but I want to thank and acknowledge Scott McCafferty, Managing Director of WTWH Media and friend for hiring me 7 years ago and allowing me to continue my career in fluid power.  Thank you Scott for your support and confidence in me!  It has been a pleasure working with you and I wish you continued success!  I also thank co-founder, Mike Emich for helping me with my career.  Mike has been a good friend and a steady good influence on many sales people.  Thank you Mike! I also recognize Paul Heney with whom I have worked for many years on both H&P and Fluid Power World.  Paul has always been a very enthusiastic, creative, and energetic Editorial Director with many great ideas to help our audience and our advertisers.  Paul has also been a great friend for all of those years.  Thank you Paul! I have also made many great friends at WTWH Media over the past several years
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