Monday, June 16, 2014

The right advertising combination

There are many opportunities for a manufacturer of industrial components to advertise their products to prospective new customers.  What is the best approach?

In deciding the best approach to advertising, a lot depends on the specific objectives of the advertiser. Do you want to increase your brand awareness?  Are you interested in featuring a specific new product?  Sales leads for your distributors and sales team?

These are all good reasons to advertise and they can all be addressed with a good advertising campaign.  I usually recommend a combination of print, web, and e-mail messages sent out to a qualified audience.

For fluid power component manufacturers, we offer Fluid Power World in print and multiple websites and e-newsletters.  Please contact me at mference@wtwhmedia.com for a custom ad program for your company.