In deciding the best approach to advertising, a lot depends on the specific objectives of the advertiser. Do you want to increase your brand awareness? Are you interested in featuring a specific new product? Sales leads for your distributors and sales team?
These are all good reasons to advertise and they can all be addressed with a good advertising campaign. I usually recommend a combination of print, web, and e-mail messages sent out to a qualified audience.
For fluid power component manufacturers, we offer Fluid Power World in print and multiple websites and e-newsletters. Please contact me at email@example.com for a custom ad program for your company.