Monday, August 18, 2014

Hydraulics is here to stay

I had many key takeaways from the 2014 Industry & Economic Outlook Conference (IEOC) presented by the NFPA last week.  One of the really interesting statements came from Chuck Yengst, a long-time IEOC presenter.

The title of Chuck's presentation was Machinery Market Outlook and it was based on existing economic data and research.  Chuck conducted a survey of the industry beginning in January 2014 by contacting OEMs, component suppliers, and dealers representing OEMs.  He talked to project managers, engineers, market intelligent analysts.

The key takeaway is this Going forward – hydraulics and hydraulic systems will not be replaced, they are here to stay.  That is great news!  As I have been saying for years, as long as we have mobile equipment, we will have hydraulics.

We are here to serve that market with Fluid Power World.


If your company sells fluid power components, please give me a call about our new magazine, websites, e-newsletters, and more.  I will be happy to help you with your marketing plan!