More from It's All Marketing

On August 26th we held our first Marketing Summit called It's All Marketing at First Energy Stadium in Cleveland, OH home of WTWH Media LLC.  Now, we did not need the 72,000 seats at First Energy, just the club level room for our hundred or so guests.

This one-day event featured several speakers who offered insights on various aspects of marketing in the current environment.  One of our speakers was Carlos Hidalgo, CEO & Principal of ANNUITAS. His topic was Building the Right Strategy to Ensure Marketing Automation Success.

 Here were some of my key takeaways from Carlos:


  • 58% of Business-to-Business (B2B) buyers spend more time researching their purchases than last year
  • 41% of B2B buyers stated that they waited longer to initiate contact with a vendor
  • 34% of B2B buyers indicated the number of team members involved in a purchase has increased
  • 57% of the B2B purchase process was complete before buyers engaged with a vendor
Now these facts relate to the main theme of the presentation that marketers need to build a strategy using marketing automation to deal with the changing environment.   The talk by Carlos went on to clearly explain how this can be accomplished.  For more information about what ANNUITAS can do to help your company, I will send you to their website.

We at WTWH can help you with the above four points as well.  If B2B buyers are putting in more up-front work into buying decisions, you as a marketing of components need to communicate as much and as early in the buying cycle as possible to your prospective buyers.  I can help you with that, give me a call at 408-769-1188.

Popular posts from this blog

Thanks for reading

Well, it has been fun writing this blog over the past several years.  Thank you so much for reading.  Unless I make a comeback in fluid power, and at this point that is unlikely, this will be my last post. Thank you for reading and I wish you all the best! 
Read more

We've Done It Again!!!

Image
I should say, our editors and graphics team has done it again. Here is a link to another fantastic issue of Fluid Power World .  Just as promised, here is another issue with really informative fluid power content that is both relevant and interesting, thanks to our editorial team. We scheduled an article on fluid power in mining and I think you will find this an interesting one that includes safety in mining. And there is so much more.  Our next issue is February so you have plenty of time to read and absorb the many excellent editorial contributions in our December issue.  If you are not already subscribing, I invite you to do so.   Here is a link to our subscription page .  I find that many of our audience members still love the printed magazine.  Thanks to our really great graphics team, I feel that our print magazine is very visually appealing and I hope that you do to. We are always open to your input.  E-mail me your thoughts about Fluid Power World
Read more

Another Fluid Power Resource from Fluid Power World

Image
If your company is involved in mobile hydraulic applications either as an OEM for mobile machinery or one of many aftermarket applications, check our our Mobile Hydraulic Tips Design Guide. Here is a link  where you can download this resource for free.  For even more information about mobile applications, you can visit our Mobile Hydraulic Tips website that is updated on a regular basis. Since mobile hydraulics includes so many different end use markets we have plenty to write about on this website and much of the content gets published in Fluid Power World magazine.  The content is also carried in our Mobile Hydraulic Tips e-newsletter on a monthly basis so I recommend that you subscribe for free to that resource. We strive to bring great content to a qualified audience of readers on a constant basis.  I invite your company to share your success stories that we can publish.
Read more