The National Fluid Power Association NFPA, wrapped up its regional meeting series this week with the Chicago area meeting held at Moraine Valley Community College in Palos Hills, IL. For more information about 2018 regional meetings please visit their website. It was a very nice event with two excellent speakers.
Tamima Farooqui is the Job Resource Specialist at the college and she gave a very thorough overview on what kinds of jobs technical students are seeking and how they can best assimilate into the workforce. She gave some background on the type of training and counseling they receive at Moraine Valley.
The second speaker, Neil Barker, Associate Professor of Integrated Systems Technology furthered the notion of a diverse workforce. He gave some great insights into the technical training and career aspirations of their technical students. Later, Neil gave a tour of their new fluid power lab.
Near the end of her presentation, Tamima touched on the subject of a diverse wor…
It's that time of year again. We just published our 2018 Fluid Power Handbook from Fluid Power World magazine and digital media network.
Click on the image above for a link to the digital edition of this Handbook. Fluid power technology is used in many markets including packaging, off-highway, mining, offshore/marine, material handling, construction, aerospace, automation, robotics, and entertainment. We cover application stories in those markets in all the other issues of Fluid Power World. In this one, the Fluid Power Handbook, we focus on the components that make the machinery work in each of these markets.
Fluid power systems are comprised of components that include pumps, cylinders, valves, hose, fittings, gauges, sensors, filters, seals, and reservoirs. Those are the components covered in our annual Handbook edition and presented for our readers' continuing education.
If you find the information useful in this Handbook, I invite you to also access our five websites …
The longer I stay in the media business, the more I keep on learning. The latest thing that I have come to understand is something called PPC. I think that the acronym is possibly more recognizable than the actual name Price Per Click. This is now an important component of many companies' marketing plans, including fluid power companies.
For digital media marketers, PPC has been an important part of the mix for a long time. For me, it is new. I would like to have a discussion with every one of my clients to determine how they are optimizing on this opportunity. I do represent Fluid Power World magazine and digital media network. That network includes our websites, e-newsletters, custom sponsored content, and PPC.
I have also learned that some companies may not be optimizing on their PPC program. This is where we at Fluid Power World can help. We offer PPC Management to our clients and we are getting quite good at the process.