When I read a business book that gives great advice, I like to share it. This is an example of one. In it, the authors talk about Turning Connections Into Compatriots, Connecting in the Digital Age, and one of my favorites The Algebra of Trust.
It goes like this GENEROSITY + VULNERABILITY + ACCOUNTABILITY + CANDOR = TRUST This is in regard to creating content for places like blogs and social media. The authors make many great points in this book and I strongly recommend it for anyone in business today. In fact, there are many useful tips for everyday life too.