How much content is enough?
In my earlier days in business-to-business media, I would have answered that question by saying we are limited by the number of pages that we print every month. When the media business added websites and e-newsletters, that opportunity for having content published expanded.
Now with all of the online and social media opportunities for content, the game has changed. Marketers of fluid power components have more opportunities than ever to communicate with prospective customers.
The content that companies can send out is not limited to the written word and certainly not limited to press releases. Webinars, video, and white papers have increased the stream of information from component manufacturer to buyer.