What is PPC?

The longer I stay in the media business, the more I keep on learning.  The latest thing that I have come to understand is something called PPC.  I think that the acronym is possibly more recognizable than the actual name Price Per Click.  This is now an important component of many companies' marketing plans, including fluid power companies.



For digital media marketers, PPC has been an important part of the mix for a long time.  For me, it is new.  I would like to have a discussion with every one of my clients to determine how they are optimizing on this opportunity.  I do represent Fluid Power World magazine and digital media network.  That network includes our websites, e-newsletters, custom sponsored content, and PPC.

I have also learned that some companies may not be optimizing on their PPC program.  This is where we at Fluid Power World can help.  We offer PPC Management to our clients and we are getting quite good at the process.

We have specialists assigned to each market that we cover here at WTWH Media meaning that we have a fluid power person for PPC.  We offer Analysis, Strategy, and Set-Up; Ongoing Account Management; and Measurable ROI and Reporting.

So, even though I am just getting up to speed on PPC, we do have experts here at WTWH Media who can help your company right away with PPC.  Would you like to know more?  mference@wtwhmedia.com

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