I have been writing about a book by Jill Konrath titled SNAP Selling.  I have been listening to the audio book to get some advice from the author so that I can share it with others.

The P in SNAP Selling stands for priorities and the author reminds readers to know and understand the priorities of their "frizzled" buyers so that they can better serve them.  In this book, Jill often refers to buyers as "crazy busy."  Based on my experience, this is true, most buyers are quite busy and that is why we, as sales professionals need to understand their priorities.

As salespeople, we often think that our priorities are important to the customer.  Sometimes they are.  But the priorities of the customer is always important to them, especially the "crazy busy" ones.

We have very clear priorities at Fluid Power World and that is to serve our customers in the ways they want and need to be served.  If you would like to lean more about how, please contact me at

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