Thursday, December 11, 2014

sNap Part 2

Be iNvaluable is what author Jill Konrath advises in her book Snap Selling.  Since modern buyers are overwhelmed on the job, a salesperson needs to be a unique resource to their clients.

Wow, I love that one.  Knowing all about your customers and being an expert on their core business is essential for success today.  It takes time and study to be an expert on any subject and one of the keys to making that impression is that it must be genuine.  You cannot fool your customers for very long, if at all, so don't even try to.



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