Tuesday, December 8, 2015

Use Every Means Available

The market for fluid power components and related products should rebound in 2016.  At least that is what I took away from a recent NFPA market update webinar NFPA.  If that is the case, and I believe it to be, then marketers should consider using ever means available to get the word out about their products.

As I have stated frequently from this blog, print advertising and website advertiser are still great ways to increase the awareness of your company and products.  At Fluid Power World, we have eight great issues planned for next year.  Our digital network includes five websites and e-newsletters that reach fluid power buyers and specifiers.

Our custom content opportunities offer our advertisers a great means for sending their story to interested prospective buyers.  I would like to work with you to develop such content in 2016.

I recommend using as many of the options above as possible to grow your business in 2016.  Please contact me for assistance.