This post does not directly involve fluid power or sales and marketing. Instead, it refers to a very simple life skill, the ability to apologize.
I have been a fan of Ken Blanchard, author of many helpful business books. I saw this post on Twitter that caught my attention because of Mr. Blanchard. The post referred to apologizing and here is the article titled 8 Essentials of an Effective Apology.
Actually, in the field of sales and customer service, saying that you are sorry in an effective way can be critical to success. Mistakes happen, orders arrive late, we sometimes serve up defective or wrong orders. Not only do we need to make good, we need to convey to our customers that we are sorry. This article offers help.