Search engines have forever changed industrial marketing. Often, a prospective customer for an industrial company's products has his or her first contact with that company through their website. While many companies have done a great job of making their site graphically appealing, some have fallen short in the area of inclusiveness.
Here are some very good website tips from Core Element that I found on Twitter. This article uses some common sense to advise companies to regularly update their website with the kind of information that their prospective customers want and need.
I have found that the Contact Us or About Us functions of industrial company websites vary greatly and often omits important contact information. I can't help to think that while companies are attempting to block unwanted e-mail solicitations, they may also be shutting out potential business.
It is much more inviting to click on a Contact Us page and find
For sales, contact Joe Smith at - and then give his phone number and e-mail
For service contact Mary Jones - same
While this may invite unwanted contacts, it also invites prospects to make the contact. It is a fine line that companies straddle to privacy versus ease of contact. What does your company do?