Fanatic discipline sounds kind of bad. In the book Great By Choice by Jim Collins, co-author of Good to Great, fanatic discipline is one of the foundations of a sustainable great companies.
But, it is good in the context of a 20 Mile March. This is an anaolgy of a walking trip from San Diego to Maine by taking 20 miles per day and toleratiing no less but venturing no more each day. If a company sets a 20 Mile March goal for the performance of their company and tolerate no less even in difficult economic times, then they have an excellent opportunity to become a 10Xer, a high performer in this book's description.
If a company or organization can set an attainable goal for every year, do everything in their power to reach it and never rest until they get there, this is a fanatic discipline, one that leads to financial success.
So, regardless of our current economic climate, companies need to move forward to achieve their financial goals. Marketing and advertising will continue to play an important role for all fluid power companies and we can help you to reach your goals @FluidPowerWorld.