Thursday, September 10, 2015

Planning for 2016

For all marketers of fluid power components, now is generally the start of the planning season for next year's marketing programs.  Early indications are that 2016 should be a reasonably good year and getting better as we head toward a stronger 2017.


At Fluid Power World, we have made plans that can help all marketers in our industry in 2016.  A solid program of print, digital, e-mail, custom, and in-person will raise awareness of any company's products while generating sales leads and we can help with all of the above.


In 2016, FPW will be expanding to a total of nine print issues starting with our combined Leadership in Engineering Issue with Design World in January.  This is one of our most popular issues of the year as it features profiles of all of our advertisers.

The remaining months for print issues in 2016 are February, March, April, May, June - Fluid Power Handbook, August, September, and November.  Every issue will feature mobile hydraulics, industrial hydraulics, pneumatics, a product focus, and may great monthly departments.  We have greatly to our editorial team as Ken Korane, a well-known fluid power editor, has joined out team.

We have also added the Fluid Power Technical Conference scheduled for June 2016 in Milwaukee making our marketing portfolio even more complete.  Join us in 2016 to increase your sales and market share.  Contact me for consultation at mference@wtwhmedia.com